锐舞香薰系列化包装设计
Ranvoo Aromatherapy Series Packaging Design
当我们谈论设计时，谈论的不仅仅是外表，更是一个产品的身份和内涵。本次对于RANVOO锐舞的蜡烛香薰系列产品包装设计，我们所追求的是一种文化、有内涵的产品体验。RANVOO香薰以四季和繁花为两大系列主题，因此我们创作两个主题的浪漫派油画作为产品的主视觉，将每个季节的精髓与花卉的姿态融入画面中，以此传达产品深厚的情感与产品的浪漫调性。
这不仅增加了视觉的层次感，还让产品本身成为一件艺术品。这种体验感不仅仅停留在外表，更是一种对文化艺术的尊重和表达。最重要的是，我们引入了互动和体验性，以开窗和内卡的形式，将油画的视觉艺术展现出来，犹如一扇窗将香薰的自然味道引入室内。同时通过品牌识别符号的切角设计，增强了品牌的独特性。总之，我们的设计不仅仅是一种容器，更是一次视觉、文化和情感的体验。这是我们对品牌的承诺，也是我们对设计的不断探索。
When we talk about design, we’re not just talking about appearance, but a product’s identity and meaning. For RANVOO’s candle and aromatherapy packaging, we pursued a cultural and meaningful product experience. RANVOO’s themes are the Four Seasons and Blooming Flowers, so we created Romantic-style oil paintings as the main visuals, capturing the essence of each season and the beauty of flowers to convey deep emotion and a romantic tone.
This not only adds visual depth but also turns the product into an artwork. The experience goes beyond the surface—it’s a respect for culture and art. Most importantly, we introduced interaction and sensory experience through cut-out windows and inner cards, allowing the oil painting art to unfold like a window bringing the natural scent indoors. Meanwhile, the cut-corner design of the brand mark enhances uniqueness. In short, our design is not just a container—it’s a visual, cultural, and emotional journey. This is our brand promise and our ongoing exploration of design.
