洛凡品牌视觉形象设计
Loffan Brand Visual Identity Design
洛凡设计创立于2018年，是一家集品牌设计、包装设计、空间与服务设计、文创IP设计、包装研发与供应链为一体的专业设计机构。本次洛凡设计品牌形象升级由Killer操刀完成，包含品牌定位，品牌视觉策略，视觉设计等方面。
视觉设计灵感来源于设计师在草图阶段的创作过程，这个阶段充满了不确定性和可能性，也是设计师最为自由和创新的时刻。我们深知草图阶段的重要性，因此我们将洛凡标志的设计灵感来源于“lofan”手绘花体字，通过手绘的风格和特殊的字体来营造出标志的灵动和创作感。
手绘的笔触，仿佛记录了每一次思绪的跃动。洛凡标识的设计不仅是视觉的表达，更是我们对创作的热爱与敬意。我们将这份灵感注入品牌标识，让其成为一个载体，承载着创意的初心与激情。
Lofan Design was founded in 2018, specializing in brand design, packaging, space and service design, cultural IP design, and R&D & supply chain. This brand upgrade of Lofan Design was led by Killer, covering brand positioning, visual strategy, and visual design.
The visual design draws inspiration from the sketching process—a stage full of uncertainty and possibility, where designers are most free and innovative. Recognizing the importance of this stage, we based the Lofan logo on a hand-drawn script of “lofan,” using brushstroke style to create a sense of fluidity and creativity.
The hand-drawn strokes capture every leap of thought. The Lofan logo is not just a visual expression but a tribute to our passion for creation. We infused this inspiration into the brand identity, making it a vessel for the original spirit and drive of creativity.
