RANVOO香薰包装
Lanhe Group Brand Upgrade
当我们谈论设计时，我们谈论的不仅是外观，更是产品的身份与内涵。此次为RANVOO锐舞蜡烛香薰系列打造的包装设计，追求的正是富有文化底蕴的产品体验。
RANVOO香薰以“四季”与“繁花”为两大系列主题，我们据此创作了两组浪漫派油画作为主视觉，将四季的精髓与花卉的姿态融入画面，传递产品深厚的情感与浪漫调性。这不仅丰富了视觉层次，也让产品本身成为一件艺术品。这种体验不止于外表，更是对文化艺术的一种尊重与表达。
更重要的是，我们引入了互动与体验性：通过开窗与内卡结构，将油画的视觉艺术巧妙呈现，如一扇窗将香薰的自然气息引入室内。同时，品牌识别符号的切角设计进一步强化了品牌的独特性。
总之，我们的设计不只是一个容器，更是一场视觉、文化与情感的体验。这是我们对品牌的承诺，也是我们对设计的不懈探索。
When we talk about design, we talk not only about appearance but also about a product’s identity and meaning. For the packaging design of RANVOO’s candle and aromatherapy collection, our pursuit is a product experience rich in cultural depth.
RANVOO’s fragrance line features two series themes: “Four Seasons” and “Blooming Flowers.” Accordingly, we created two sets of romantic oil paintings as the main visuals, integrating the essence of each season and the gestures of flowers into the imagery to convey deep emotion and a romantic tone. This not only adds visual layers but also turns the product itself into a work of art. The experience goes beyond the surface—it is a respect for and expression of culture and art.
Most importantly, we introduced interactivity and experiential elements: through die-cut windows and inner cards, the visual artistry of the oil paintings is revealed, like a window that brings the natural scent of fragrance indoors. Meanwhile, the chamfered design of the brand identity symbol further enhances brand uniqueness.
In short, our design is not merely a container, but a visual, cultural, and emotional experience. This is our commitment to the brand and our ongoing exploration of design.
