良品铺子
端午礼盒包装
Bestore Dragon Boat Festival Gift Box
设计以楚文化为设计基调，画面围绕赛龙舟、浪花与粽叶三大元素展开：龙舟饰以龙形，孩童形象灵动可爱，传递出紧张亢奋的赛事氛围；浪花由战国酒樽倾倒的美酒幻化而成，线条圆润柔和，如杯盏间起伏的小波澜；粽叶以圆形构图与海浪最大限度融合，点缀楚凤凰图腾，在梦幻而富有活力的色彩中传达楚文化韵味。搭配灵动现代的字体设计与几何纹样，让包装的节庆感更为浓郁。
The packaging design is rooted in Chu culture, with the visual narrative unfolding around three key elements: dragon boats, waves, and zongzi leaves. The dragon boat is adorned with dragon motifs and lively, adorable child figures, conveying the intense excitement of the race. The waves are imagined from fine wine pouring out of a Warring States wine vessel, with soft, rounded lines resembling gentle ripples rising in a cup. The zongzi leaves are arranged in a circular composition that blends seamlessly with the waves, accented by the Chu phoenix totem, expressing the charm of Chu culture through a dreamy, vibrant color palette. Modern, dynamic typography and geometric patterns further enrich the festive atmosphere of the packaging.
