图拉斯品牌升级
Torras Brand Upgrade
图拉斯（TORRAS）是一家成立于2012年的消费电子品牌，产品涉及数码3C、生活和车载用品三大领域。图拉斯研发的产品频频出圈成为爆品，并多次获得红点、IF、金点等设计奖项。
通过不断创新设计，研发出体验极佳的科技产品，奠定了其在行业的重要地位。对于品牌升级的内在驱动下，Killer对图拉斯品牌VI进行全面升级，LOGO、中英文字体以及品牌色彩都有明显提升。
有别于大刀阔斧的改动，本次品牌升级以极致细节的手法升级了品牌LOGO，引入严谨科学的曲率公式进行优化，使图形变得更优美、更灵动、更和谐。
TORRAS is a consumer electronics brand founded in 2012, covering digital 3C, lifestyle, and car accessories. Its products frequently become bestsellers and have won Red Dot, iF, and Golden Pin design awards.
Through continuous innovation and user-friendly tech products, TORRAS has secured a key position in the industry. Driven by an internal brand upgrade, Killer overhauled TORRAS’s VI system, significantly improving the logo, Chinese and English fonts, and brand colors.
Rather than making drastic changes, this upgrade refined the logo with extreme attention to detail, applying a precise curvature formula to make the graphic more elegant, dynamic, and harmonious.
